Portfolio
Thriving on variety and exploring unknown territories, Rachel seeks to cross disciplinary boundaries, creating and realising concepts which feel both innovative and pragmatic.
Collaborations span genres, incl. ready-to-wear, uniform, active and swimwear, product design, art and community-based projects.
Clients include : SATCoL , Full Circle Creative , Yeet Earth , Henry Holland Studio , Re.Line , HOKA EU , Creative Basildon , Helen Kirkum , CLIP , ASOS , Sweaty Betty , XTEP, Debenhams , River Island , House of Holland , We Are We Wear , TALA , Dare2B , Pocket Sport , Curate & Rotate , Wolf & Gypsy Vintage , etc.
An exploration into regenerating the existing.
Collection 1:0 : ROTATION acts as a comment on cultural shifts in the landscape of working IRL and the formalities of the 9-5. Reworking and rebranding the post-consumer white shirt re-routes the future irreverence of this iconic garment as a previously important workwear status symbol.
Research, concept, sourcing, design, manufacture, art direction.
Re.Line x Jo Malone
Nostalgic French artist's workwear sensibility is fused with future retail hospitality for Jo Malone in the form of their upspec'd jacket. Uniformity to enhance the working experience and practical elements intermingle with precise attention to stitch, cut, embroidered detailing, and bespoke pockets.
Research, concept, design.
Henry Holland Studio x Floor Story
L’art de la Sol : A contemporary interpretation of a classic gingham, reflecting the studio’s latest clay techniques; Henry's concept, an ode to childhood summer's enjoyed in France and 1950’s plaid tableware. The distorted graphic is juxtaposed further by pairing it with vintage scalloped silverware-style silhouettes.
Graphic artworks.
Label Hjem x CLIP x Creative Basildon
Up-cycled & Remixed, a collaborative project, set on a market stall in Pitsea, the location inspired the works. Collaged artwork squares created during a series of free workshops by the local community were curated together, along with remixed sonic elements into a unique, interactive tapestry which reflects people and place.
Research, concept, sourcing, design, manufacture.
Redefining F&B, mirroring T+E attention to detail and celebration of ingredients and process. Uniting the team in a contemporary, bespoke bar jacket with customised pockets, housing key service tools, the design was driven by purpose, functionality and brand identity. Co-ordinated accessories played with texture and unexpected material layering as an accessible merch offering within the Old Street retail space.
Research, concept, product design.
House of Holland x XTEP
City runner, shot on the iconic Barbican Estate, merges urban training and unisex streetwear silhouettes with high fashion, redefining men's and women's athleisure.
Research, concept , colour, fabric selection, design.
Re.Line x The Emory
Led by the warm, inviting ambience of the interiors, the uniform design embodies modern hospitality and subtle luxury. Wardrobes span host, F&B, housekeeping, carefully connected through tonal highlight, functional detail, a soft palette and matte shine interplay.
Concept , colour, design.
The Sun, a dress.
Designed for Helen Kirkum's AW24 London Fashion Week presentation communicating ideas of alternative methods incl. regrow, repair and transform. Observing nature's cyclical systems of regeneration as a blueprint to recreate within our practices.
The pattern originates from a simple circle, echoing the sun's form. The fabric, fourteen deconstructed shirts, are collated to celebrate the craftsperson-ship of the previous garment. Original cuffs, buttons, plackets are transplanted as functional details, allowing for an unpredictable drape and energy to the silhouette.
Research, sourcing, design, manufacture.
Sweaty Betty
A fusion of function meets form. Enhancing technical categories through a modern lens, pushing silhouettes and introducting technical textures. Rachel built the athleisure offer, establishing a post-workout edit of ready-to-wear pieces, growing untapped categories, incl. dresses, jumpsuits, trousers, and laid foundational core bestsellers, mix and match sweat sets, balancing ease with distinctive seasonal newness.
Research, concept, fabric selection, design and product development.
Label Hjem x Christine Teeling
Deconstructed post-consumer shirts of varying compositions are fused with natural colour. Bark extracts and food waste power the pigments applied through dye baths and screen printing by Christine. Collaged and curated together following the ombre flow, the tapestry features contrast stitching and loose threads highlighting layers of process and the value in each component.
Concept, sourcing, design, manufacture.
Leading creative direction for London-based size-inclusive swimwear brand We Are We Wear holding print, colour and perfected fit, from XS to 3XL, at the heart of each seasonal collection. Successful edits wholesaled at Zalando, Urban Outfitters and ASOS.
Research, concept, colour, print direction, fabric selection, design, product development and fit management.
Henry Holland Studio x Floor Story
The interior collaboration embodies 90's rave culture icons with a psychedelic hedonistic feeling.
Finding synergy with the fluidity of Henry Holland Studio's marbled ceramic designs, the hand tufted rug collection literally draws outside the lines, splashing bold graphic energy into the modern home.
Graphic artworks.
Label Hjem x Yeet Earth , HOKA EU , Unsanctioned Athletics
Label hjem created windsocks to fly above the start-line of the relay marathon, inspired by the location, Manston Airport, from repurposed technical windbreaker jackets . The collaged approach to colour and branding negated the use of new materials and maintains longevity for reuse on future HOKA campaigns.
Concept, sourcing, design, manufacturing.
Collection 2:0 : REFUSE is a comment on upending social norms and refusing to accept established systems. Chaotic organisation of sartorial and traditional patterns reflect undertones of protest and change-making.
Research, concept sourcing, design, manufacture, art direction.
River Island
An elevated collection for the RI Studio collection with a focus on clean, modern tailoring and formal outfitting celebrating the joy of dressing up to party like it's 1999. A millenium inspired palette where liquid silver and saturated metallics adds levels of shimmer to the AW22 Christmas party season.
Research, concept, colour, fabric selection, design.
Wolf & Gypsy Vintage
A limited run of unique smocks; thoughtfully repurposing vintage textiles, breathing new energy into existing materials, and carefully considered to highlight the beautiful detailing of each cloth.
Manufacturing.