cross-disciplinary designer with a focus on circularity
Self-founded in 2022, Label Hjem is a future-focused brand. which rethinks product creation by starting at the end. An investigation into waste streams and recycling infrastructures led Rachel towards partnering with the UK's largest owned recycling facility to highlight opportunities in post-consumer garments.
Currently only 1% of UK textile waste is recycled or repurposed.
By harnessing the abundence of discarded garments, Label Hjem aims to shift perspectives on waste through applied circular vision to demonstrate the revaluing and reinvesting of pre-owned textiles as material feedstocks.
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Label Hjem is an exploration into regenerating the existing.
Collection 1.0 acts as a comment on cultural shifts in the landscape of working IRL and the formalities of the 9-5. Reworking and rebranding the white shirt to re-route the future irreverence of this iconic garment as a previously important conventioanl workwear staple.
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Research, sourcing, design, making, art direction by Rachel.
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See more about the label here.
A comment on upending social norms and refusing to accept established systems. Chaotic organisation of satorial and traditional patterns reflect undertones of protest and change-making within rebellious subcultures.
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Research, sourcing, design, making, art direction by Rachel.
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Browse the full collection here.
